Geostellar launches sharing economy app for solar

Written By: Stratton Report
September 23, 2016


On September 23, Geostellar, an online solar energy platform,announced the launch of Solar Family to recruits and trains independent solar professionals across the country to offer solar energy in their communities.

Geostellar hopes to steal market share from high-cost competitors with the new approach, which is attempting to utilize social marketing and the on-demand economy model to drive mass adoption of solar.

Geostellar Solar compares its solar professionals to those of Uber, Airbnb and other on-demand economy providers. The firm claims that by integrating social encouragement and solar promotion into their daily lives, these independent solar professionals will control where, when and how they earn.

David Levine, chief executive officer of Geostellar noted:

“The immediacy of social marketing and the urgency of the on-demand economy will produce widespread solar adoption through our Solar Family program. We’re actively recruiting independent, motivated entrepreneurs who will become trusted, local sources of information and services for those interested in switching to solar. Going solar with friends is the new path to building a strong, inclusive clean energy economy.”

According to Geostellar, its solar professionals will be compensated on the total generating capacity of the solar energy installations referred personally, by their teams and through their partners. Using Geostrellar’s Solar Mojo, a web, mobile and tablet app, the solar professionals provide homeowners with an solar profile for their homes, which will be used to tailor equipment, installation and financing plans for the most possible savings on electricity bills without any upfront costs.

With a professional account, Solar Pros use the Solar Mojo app to track the progress of solar panel installations, access training videos, organize community events and message with their teams.