TXU offers flexibility in marketing offer of free nighttime power

Written By: Stratton Report
May 5, 2016

On May 5, TXU Energy announced consumers can choose the start time of their TXU Energy Free Nights® plan. at 8, 9 or 10 p.m.
Free electricity from TXU is available from either 8 p.m. to 5 a.m., 9 p.m. to 6 a.m. or 10 p.m. to 7 a.m. under the new contract. The more activities consumers shift to those hours – including laundry, dishwashing and running pool pumps – the more they can save.

Sydney Seiger, chief marketing office for TXU Energy observed:

“Free is a powerful offer. But the real benefit of TXU Energy Free Nights is that we give our customers control over how much they save. TXU Energy Free Nights has changed the conversation,” Seiger said. “By establishing an emotional connection with consumers, we’re able to help them realize that they can sleep cool and comfortable – and save money – with a few simple changes to their habits.”

Per the company, since launching the Free Nights program in 2012, TXU Energy has given residential customers about 1.5 billion kilowatt-hours of free electricity through its suite of Right Time PricingSM plans.